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In 2006, a group of Israeli and Jordanian youth filmed and produced the movie SOUR: Skateboarding for Peace in the Middle East. This autonomous group of youth put their skateboarding talent to use in their attempt to create dialogue among youth of different cultures who all had one thing in common: their passion for skateboarding. With the slogan, "Doing the things you love, with the people you are not supposed to like," these youth undermine the contemporary political atmosphere between Israel and its neighboring Arab states, and put forth a different description about the possibilities of peace in the region. 

Exemplifying the simple strategy of doing what you love and what you are good at for the causes you support, these youth have arguably made a much greater impace on the global extreme sports community than any political discussion has. Not only have they produced this initiative on their own, they have done so with remarkable artistic quality as the film received remarkable attention and positive reviews from numerous film festivals, both in the USA and abroad.