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Framing the message: Turning an opponent’s message into a win for Black women’s reproductive rights

Sometimes non-profit sector campaigns may actually put people’s human rights at risk. In early 2010, a pro-life organization in Atlanta, Georgia launched a campaign which called for legislation that would criminalize abortions provided to Black women. To protect and ensure reproductive rights for Black women, the SisterSong Women of Color Reproductive Justice Collective created a counter-campaign that used the opponent’s message and brought to light its negative implications for civil and women’s rights. 

Using peaceful marches to raise awareness of domestic violence

The National Latino Alliance for the Elimination of Domestic Violence (Alianza) organizes annual marches across the country in memory of Gladys Ricart, a Dominican woman who was murdered in New Jersey by an ex boyfriend on her wedding day.  The Domestic Violence Bride's March seeks to attract media attention and raise community awareness of domestic violence.

Reframing the issue of poverty as a human rights issue

A group of women in the poorest district of Pennsylvania came together in 1991 and organized the Kensington Welfare Rights Union (KWRU) after welfare cuts threatened their families and community. KWRU sought to reframe the welfare debate as part of a larger fight for human rights, rather than one about personal responsibility for poverty or charity-based responses from governments.

Developing electronic advocacy groups to influence government on issues of peace and social justice

MoveOn creates electronic advocacy groups to influence government on issues of peace and social justice.  It is a grassroots organization aimed at involving ordinary people in politics in order to narrow the gap between public opinion and legislative action.  With a network of over 600,000 “online activists,” MoveOn helps busy but concerned citizens find their political voice by organizing