
How do you eradicate an age-old abusive practice so entrenched it has become woven into a people's identity?
What if the practice serves to assuage powerful, visceral fears?
What if the practice also meets some real needs, such as for food,
housework and sex?
Pretending for a minute you could even end the practice, how would you then prevent it from raising its ugly head again?
One of the leading promoters of human rights in Africa, Emile Francis
Short must also be a master of strategy. In his tactical notebook
entitled
Powerful Persuasion:
Combating traditional practices that violate human rights, you can
study the 10-year campaign he led in Ghana to free thousands of women
and girls from religious enslavement.
It is a riveting story. I am especially grateful to Mr. Short for
letting us in on the sophisticated design of his highly successful
campaign. Somewhere in there, I got a glimpse of a powerful
strategizing tool that could be more widely used. I'll call it the
Motivation to Solution Strategy Tool.