Click for full view. Original graphic from Movement for New Society.

"It might have been prudent at the beginning to identify potential groups that would oppose the movement, and solicit their support, but we did not anticipate such opposition."

— Emile Short in Powerful Persuasion 

“The media”, I asked, “where should we put the media?”

“Somewere in the middle”, said someone in the group. “No, the media's more like a hostile neutral”, said another.

As I moved the marker across a crescent shape drawn on the flip chart, we settled on a wedge between Neutrals and Opponents.