It's not like you state your case, show the damage, the injustice... and then they say they're sorry and mend their ways.
 

Let's face it: some opponents are ruthless. They just don't seem to care. Public opinion doesn't sway their behaviour.

Take gold mining corporations that have wrought horrible, unspeakable environmental destruction. Some use cyanide — cyanide! — to extract from open pit wounds the 2% to 3% of precious gold content, leaving the remaining poisonous 97% to leach and seep, for generations.

Water. Public health. Farming and the right to eat. The environment. Global sanity. What can you do? Whole communities are at stake.

A number of mining companies don't care much about communities. They will, and they have, killed for the money. And once the money is gone, they're gone.

How do you influence a company that doesn't seem to care about anything? Faced with an opponent that is impervious to logic, human sensitivity and public pressure, where do you turn?