Amnesty International-the Netherlands recognized the power and potential of new text-messaging technology (SMS). The organization used it to attract new members (especially young people), build awareness of the campaign against torture and encourage people to respond quickly to urgent action appeals. About 520 new members joined as a direct result of the SMS campaign and over 5,000 more responded to the SMS urgent action appeals.

For a detailed exploration of this tactic, please click on the following link to consult our tactical notebook, <b><a href="http://www.newtactics.org/en/SendingOutanSMS">Sending Out an SMS: A rapid-response mobile phone network engages a youth constituency to stop torture fast</a></b> by Anneke Bosman.