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A long time. More than two thousand years ago, Sun Tzu taught that strategy emerges from understanding our adversary, understanding ourselves, and understanding the terrain (where the battle will be fought). Tactics are a key component of strategy. What we can accomplish, including which tactics we know, will affect the formation of our strategy. Tactics and tactical thinking aren't new. But consciously recognizing tactics - seeing what's possible and forming a strategy - is the challenge facing human rights activists today.