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Persuasion
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Framing the message: Turning an opponent’s message into a win for Black women’s reproductive rights

Sometimes non-profit sector campaigns may actually put people’s human rights at risk. In early 2010, a pro-life organization in Atlanta, Georgia launched a campaign which called for legislation that would criminalize abortions provided to Black women. To protect and ensure reproductive rights for Black women, the SisterSong Women of Color Reproductive Justice Collective created a counter-campaign that used the opponent’s message and brought to light its negative implications for civil and women’s rights. 

Using the power of the media to send targeted messages to people in a position to end abuses

Radio Publique Africaine (RPA) used its power as a media entity to influence individuals and groups who could help fix the situation in the Burundi’s hospitals, where poor people were being held against their will because they could not pay their bills. Eventually, in partnership with local NGOs, APR successfully pressured the government to order the people’s release.

Engaging key stakeholders for resolving land disputes

This tactic of targeting absentee landowners as key stakeholders was non-confrontational and proved effective to target. The community created specific alliances with influential absentee landowners who were initially, and often unknowingly, part of the violation process. Recognition of the importance of the cooperation of this target group led to the success of the movement.

Uniting grassroots organizations with specialists to challenge World Bank policies

In 1999, International Campaign for Tibet (ICT) successfully pressured the World Bank to relinquish its funding to China’s Western Poverty Reduction Project through a two-pronged approach of mobilizing at the grassroots level to lobby the U.S. government and convincing Washington specialists to draft a claim to the World Bank investigation panel listing the internal policy violations.

Providing companies with a plan for a practical HIV policy that reduces the cost of the treatment for all employees

Project M.O.M. Sunshine in Cameroon aims to convince companies to provide medical, psychological and nutritional support to employees living with HIV/AIDS. Their main tactic is to present the company with a plan for a practical HIV policy that reduces the cost of the treatment and that benefits the company’s public image. In particular, the project negotiates with insurance companies dependent on company contracts to improve insurance policies with regard to workers with HIV, and making them more affordable to companies.   

Using videotaped prosecution of policemen for human rights violations as an education tool

The Turkey Police Academy uses videotaped prosecution of policemen for human rights violations to teach police academy candidates about the consequences of violating human rights.  This tactic was used as part of a larger strategy in police academy human rights education for police candidates to incorporate the understanding, value and use of investigation and interrogation procedures that do not violate the human rights of the accused. Turkey is working to eradicate the practice of police in higher authority misusing their positions and actually being promoted to higher rank for doing so.

Building coalitions to affect local, regional and international policy using a rights and health-based approach

The need for building coalitions among diverse constituency groups at local, national and international levels grew out of the recognition that individual actors could not take on large corporate or government pesticide policies alone.  For example, pesticide activists faced a formidable, well-funded opposition to Proposition 128, known as the “Big Green Campaign,” which called for the end

Using the World Bank Inspection Panel to pressure the government to release social program funds and strengthen human rights

In 1999, the Centro de Estudios Legales y Sociales (CELS) worked with a group of beneficiaries of a nutritional social program, the Garden Program, to successfully prevent its elimination.

Leveraging shareholder power to press corporations to adopt socially and environmentally responsible policies and practices

The Interfaith Center on Corporate Responsibility (ICCR) uses their position as shareholders to file shareholder resolutions and to meet with top management to press corporations to adopt socially and environmentally responsible policies and practices, including the adoption of comprehensive, transparent, verifiable human rights policies based on international human rights standards.

Encouraging passage of local government resolutions to influence national policy

Cities for Peace is a coalition of local elected officials and concerned community members working to get City Councils and other civic bodies to pass resolutions against a US led war on Iraq.  Although the group focuses on the anti-war effort, this tactic has also been used to show local opposition to a variety of federal actions, such as investment in apartheid and the curtailment of civil liberties under the Patriot Act.  By the end of February 2003, 113 cities and counties had passed resolutions and over 90 new campaigns were underway.