How our minds can be influenced
- How are beliefs born and what brings us to adopt certain beliefs, attitudes and behaviors? What are the specific roles of frames and values in this process?
- What are the major principles behind mentality and behavior change? What generates resistance and how can it be overcome?
Process of developing a communications strategy for social change
- What are the various components of a communication strategy and what needs to be taken into account for each of them?
- What are the elements of messaging and what is the specific role of market research in developing messages?