NEKI uses testing to prove discrimination and obtain this direct evidence. The group identifies and trains people who are sent out as testers to replicate the actions of those who claim to have experienced discrimination. Each tester must be a reliable and objective observer and his or her profile must match that of the person who experienced discrimination as much as possible. NEKI then uses the evidence collected to initiate legal proceedings against the offending business or organization.
For more information on this tactic, read our in-depth case study.