Establishing a new custom to protect girls and transform societal norms
Modifying societal beliefs and norms are most successful when the change comes from within the community. Such a transformation is now happening after the birth of every girl in the village of Piplantri in Rajasthan, India. Villagers plant one hundred eleven (111) trees to honor the birth of the girl. The new custom aims to counteract the prevalence of female feticide by encouraging parents and villagers to plant trees in honor of a female child. It requires that parents promise to not marry their female child before adulthood, creates a community-funded trust fund for the child, and provides the community with the necessary resources to develop. Villagers have planted over 286,000 trees which are now providing not only a new tradition but environmental sustainability. In addition, villagers have planted over 2.5 million aloe vera plants which protect the trees and provide a source of livelihood. As a result, the ratio of girls to boys in Piplantri village has increased and girls are being given an equivalent position to boys in the village. The Piplantri 111 Trees has now spread to surrounding villages, broadening the respect and protection for girls.