Summary available below
The media, at least in our highly mediated/industrialized societies, is one of the pillars of power. That's why we need to become skilled at engaging journalists and news editors in giant media corporations, and alternative grassroots information outfits alike.
We need to be interested in "engaging" the media not just as another constituency with some influence, but because it is one of the ESSENTIAL levers of power. The media is integral to civil society. The media -- and this may be a worldwide phenomenon -- bolsters or undermines progress. It makes or breaks regimes. It fosters, or undoes, a culture of respect for human rights.