Building Awareness

Signing a demands petition and collecting mass signatures to support the cause and mobilize the community

The Rebel Movement started a signature petition in order to call for the removal of Egyptian then-president Mohamed Morsi.

The Rebel Movement wanted power in Egypt to transition from then-president Morsi to the Supreme Constitutional Court chief judge. To do so, they organized a petition with the goal of collecting 15 million signatures by June 30, 2013, the date which marked one year of Morsi’s rule.

Standing in silence at symbolic locations to protest government abuses and memorialize victims

Turkish protesters stood in silence at symbolic locations to draw attention to government abuses and unmet promises.

Mass demonstrations began in Istanbul in May 2013 as protests aimed at halting government plans to develop a popular urban park grew into a broader social movement to protest increasingly authoritarian policies and the violent response to peaceful demonstrations.

Crowdsource mapping the presence of military figures in civilian leadership roles to build awareness and promote transparency

Egyptian organization el3askarmap combines crowdsourced research efforts and online tools to gather data and map the presence of military personnel in civilian positions within different state-run institutions such as ministries, villages, cities, economic bodies, and others.

Using social media to engage supporters in documenting their acts of solidarity

Men submit photos of themselves dressed as women to the “Kurd Men for Equality” Facebook page to support women’s rights.

The police forces of Marivan, Iran, punished a criminal convicted of domestic abuse by forcing him to wear traditional Kurdish women’s clothing. This punishment was meant to be a form of public humiliation. However, many men felt that the punishment was derogatory towards women and began a Facebook campaign to tell the Iranian authorities that “being a woman is not a tool to humiliate or punish anyone.”

Using humor and street art to hold politicians accountable

Street artists from URA.RU in Yekaterinburg, Russia decorated potholes with the faces of local politicians in order to get them to address severe road quality problems.

The streets in Yekaterinburg had long been plagued with many unfixed pits and potholes. Despite the efforts of URA.RU, a local news website, the problem persisted. Local politicians were more concerned with their public image than with improving the streets, so none took a genuine interest in finding a solution.

Using government resources to institute women's human rights education

The Women for Women’s Rights Project (WWHR) –New Ways in Turkey gained access to institutional and financial support from the government to implement more extensive human rights education for women within community service centers. The program has been implemented in 30 Turkish provinces, in over 45 community centers, and has reached more than 4,000 women.

For more information on this tactic, read our in-depth case study.

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