A small group of people from the legal community organized a seminar in 2001 to discuss how to promote pro bono legal services in Brazil. Taking inspiration from Daniel Grunfeld, then president and CEO of the Public Counsel Law Center in Los Angeles, this group undertook a variety of steps in order to create an organization that would work to legalize pro bono activity, to institutionalize the ethic within the legal profession, and to create an efficient system for bringing together pro bono lawyers with clients in need. In order to accomplish any of their goals, this small group knew they needed to gain the support of leading members of the Brazilian legal profession. Thus they invited top lawyers and professors to join in their effort. Eventually, 37 legal professionals joined together in 2001 to create the Instituto Pro Bono of Sao Paulo.
For more information on this tactic, read our in-depth case study.