Summary Available
The use of video as a tool for creating social change is determined by the impact that video can have on individuals. Understanding the intended and unintended consequences, both positive and negative, of the use of video in advocacy efforts is critical to its implementation in successful social change.

In this conversation, discussion leaders and participants evaluated how impact can be created and how individuals and organizations can measure, monitor, and evaluate the impact of their video for change efforts. Conversation leaders explored the stages at which impact can occur (research, training, production, filming, and screening) and discussed how to design appropriate strategies given desired impacts.

Summary Available

Thank you for joining Kelly Matheson of WITNESS and the New Tactics online community for this discussion on Using Video for Documentation and Evidence that took place July 21 to 25, 2014.

Summary available

Video can be a tool for mobilizing people to take action, empowering victims of human rights violations, and promoting reconciliation in affected communities. There are, however, a number of questions that remain as to the effectiveness of video, how it can be made more accessible to different audiences, and how to empower different communities and organizations to use it. The dialogue “video advocacy” explored how video can be used in human rights campaigns for educational outreach and documentation.