This discussion thread focuses primarily on the use of more mainstream social networking tools, such as: Facebook and Twitter. How do activists take and use these tools in ways that cut through the clutter to reach new audiences with their messages? Can we find ways to flip the tools and use them in new and unique ways that benefit those working in human rights beyond raising awareness -- in areas such as on-the-ground organizing, self-care, creative fundraising, monitoring and evaluation, safety, etc. Below are a few questions to frame the discussion and provide a starting point for discussion.
- What is the role of social networking in human rights advocacy?
- How do organizations get their network to move beyond “clicktivism”? How do you engage social audiences to take action and maintain involvement in meaningful ways?
- How are social networking tools currently being used in human rights advocacy in unique or innovative ways?
- Case studies/stories of success using traditional social networking tools in unique ways. Wht have you done or have seen being done that caught your attention?