Engaging the Media: Building support for minimum wage reform

An activist presenting a meal to the media as part of a campaignThe Korean Women Workers Associations United (KWWAU) effectively engaged the media in their efforts to make changes to the minimum wage system in Korea. The low minimum wage had become an urgent problem, particularly among subcontract workers in South Korea. KWWAU organized a nation-wide campaign in nine cities, resulting in the first challenge to the Korean minimum wage system since its inception in 1988.

KWWAU and their partner’s efforts resulted in significant changes to the minimum wage law and transformed the annual decision of the Minimum Wage Council into an important social issue in South Korea. The KWWAU and its partners succeeded in raising public awareness and concern regarding the minimum wage system, and creating a social movement that has made it possible for many poor women to benefit from increasing minimum wages and greater protections.

Year of Publication: 2006
Author(s): Jee Hyeon Kim

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