Using Facebook to provide anonymity and support to people at risk of discrimination

In Lebanon, an LGBT advocacy organisation (not to be named here for privacy reasons) created a Facebook profile with no photo and no friends to safely mobilise people who needed support, community connection and/or wanted to find others interested to advocate for LGBT rights. The profile served as a way to direct people to the organisation's website without threatening their security or anonymity by publicly linking them with an LGBT organisation.

View this tactic example at minute 1:14 to 3:12 in the video. 

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What we can learn from this tactic: 

The key feature of this tactic is its anonymity. It provides a space for those at risk to connect with resources of support. By including supporters of gay rights, it also demonstrates to the LGBT community that they do have the support of others in society. This can reduce the sense of isolation among those who are victims of discrimination.

This tactic could be adapted to other issues or societies where taboos or cultural norms prevent individuals from revealing their identity, health condition, or other status.