FoodFirst Information and Action Network International (FIAN) uses a human rights based approach to engage investors in recognizing the negative impacts and human rights violations caused by companies with loans or equity investment by the investors. The tactic is especially used in a campaign on violations of the right to food by large surface gold mines. The goal of the tactic is either to prevent investments in new mines or to mitigate the impacts of existing mines. The tactic relies on the assumption that investors are very sensitive to image threats – often more sensitive because they have more relations to consumers than a mining company.
For more information on this tactic, read our in-depth case study.