This campaign marked the first time for Tibneh Charity Association to work on a rights-based issue rather than charity work. This is considered a paradigm shift in the life of the Association. This shift emerged as a result of the Association’s participation in the USAID CIS Advocacy Support Fund grant process. A primary component of the grant process included an advocacy training using the New Tactics in Human Rights Program’s Strategic Effectiveness Method which facilitates the collective identification of locally-defined priorities. As a result, the Association launched the Preserving the Ancient (Perennial) or Rare Rumi Olive Trees in the Town of Tibneh/Irbid Governorate campaign.