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Visual imagery can be a powerful medium for mobilization and awareness around a specific issue. These depictions are especially potent if they utilize a consistent symbol, one that can capture the issue in a vivid and recognizable way. The Resource Centre for Gender Equality (ABAAD), established in 2011, has risen to considerable prominence for its annual “16 Days of Activism” campaigns, each with a different theme to address gender equity in the Middle East and North Africa (MENA) region.