Intervention

Celebrating pothole birthdays as a way to draw attention to infrastructure maintenance needs

Recently, a number of videos have circulated online showing citizens celebrating the birthday of potholes on major roads in different countries. The videos are in protest against the condition of roads and streets, the delay in maintenance, as well as to deliver a message to those responsible to act. New tactics has gathered a few examples of those who used birthday celebrations as a way to protest against ineffective local governance.

Using Visual Symbols to Fight Stigma and Advocate for Change

Visual imagery can be a powerful medium for mobilization and awareness around a specific issue. These depictions are especially potent if they utilize a consistent symbol, one that can capture the issue in a vivid and recognizable way. The Resource Centre for Gender Equality (ABAAD), established in 2011, has risen to considerable prominence for its annual “16 Days of Activism” campaigns, each with a different theme to address gender equity in the Middle East and North Africa (MENA) region.

Using mobile phone technology to end domestic violence

Global estimates published by World Health Organization (WHO) indicate that about 1 in 3 women worldwide (35%) have experienced either physical and/or sexual intimate partner or non-partner sexual violence in their lifetime. Some national studies have reported rates of 70% or more. Although incidence of domestic violence varies from place to place, underreporting is a common concern across the globe. Difficulty in tracking instances of violence and accessing safe means to report are problems faced by far too many victims of domestic violence. To encourage reporting and ensure prosecution of abusers, app developers have taken on the charge to connect victims with the resources they need through easy-to-use channels. Mobile phone technology has served as a new frontier in tackling the worldwide epidemic of domestic violence. Three pioneering apps worth keeping on your radar are VictimsVoice (USA), GjejZâ (“Find your Voice,” Albania), and EasyRescue (Turkey).

(Our Salary in the Bank) Tactic, Ensure that private-school teachers obtain their rights - part of "Stand Up with the Teacher" campaign

In order to ensure the rights of private-school teachers in terms of receiving the minimum wage requirement and summer months salaries, “Stand Up with the Teacher” campaign was established in 2015 with the support of the National Committee for Pay Equity (NCPE) and organized by the Ahl Foundation. The campaign has achieved several successes until 2017 when they lunched the #our_salary_in_the_bank hashtag which began as an online campaign on the 25th of September 2017. It ended with a sit-in of private-school female teachers in front of the Ministry of Education and resulted in transferring teachers’ salaries to bank accounts or electronic wallets is compulsory for all private schools.

Establishing a culturally sensitive helpline to assist victims and inform advocacy

Muslim women face many of the same problems as non-Muslim women; however, cultural norms often prevent Muslim women and girls from reaching out for help. The Muslim Women’s Network UK (MWNUK) recognized the need for faith and culturally sensitive services for the Muslim community, and to Muslim women and girls in particular.

Establishing a new custom to protect girls and transform societal norms

Modifying societal beliefs and norms are most successful when the change comes from within the community. Such a transformation is now happening after the birth of every girl in the village of Piplantri in Rajasthan, India. Villagers plant one hundred eleven (111) trees to honor the birth of the girl. The new custom aims to counteract the prevalence of female feticide by encouraging parents and villagers to plant trees in honor of a female child. It requires that parents promise to not marry their female child before adulthood, creates a community-funded trust fund for the child, and provides the community with the necessary resources to develop. Villagers have planted over 286,000 trees which are now providing not only a new tradition but environmental sustainability. In addition, villagers have planted over 2.5 million aloe vera plants which protect the trees and provide a source of livelihood. As a result, the ratio of girls to boys in Piplantri village has increased and girls are being given an equivalent position to boys in the village. The Piplantri 111 Trees has now spread to surrounding villages, broadening the respect and protection for girls.

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