Using text-messaging to build constituencies for human rights action
Amnesty International--The Netherlands uses text messaging technology to attract new members, especially young people, to the organization, to build awareness of its Campaign Against Torture and to encourage people to respond quickly to Urgent Action appeals. More than 500 new members have joined as a direct result of the text messaging recruitment and over 5,000 more have responded to Urgent Action appeals sent through text messaging.
For more information on this tactic, read our in-depth case study.